{"id":2927,"date":"2025-09-27T23:01:24","date_gmt":"2025-09-27T21:01:24","guid":{"rendered":"https:\/\/new.coloursoflife.it\/wp\/about-us\/"},"modified":"2025-12-09T10:21:40","modified_gmt":"2025-12-09T09:21:40","slug":"about-us","status":"publish","type":"page","link":"https:\/\/coloursoflife.it\/en\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2927\" class=\"elementor elementor-2927 elementor-1511\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-dce-background-overlay-color=\"#FFFFFF00\" class=\"elementor-element elementor-element-0145199 e-flex e-con-boxed e-con e-parent\" data-id=\"0145199\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div data-dce-title-color=\"#FFFFFF\" class=\"elementor-element elementor-element-06d0aaf elementor-widget elementor-widget-heading\" data-id=\"06d0aaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">About Us<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a828c81 e-flex e-con-boxed e-con e-parent\" data-id=\"a828c81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-635e140 elementor-widget elementor-widget-heading\" data-id=\"635e140\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Our story<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f9b0b3 elementor-widget elementor-widget-html\" data-id=\"9f9b0b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n.twae-vertical.twae-wrapper .twae-timeline:before {\r\n        background: linear-gradient(to bottom, #ff6b35, #f7b733, #4ecdc4, #95e1d3, #846CAA) !important;\r\n}\r\n\r\n.twae-vertical.twae-wrapper .twae-start {\r\n    background: #ff6b35;\r\n}\r\n\r\n\r\n.twae-vertical.twae-wrapper .twae-end {\r\n    background: #95e1d3;\r\n}\r\n\r\n\r\n\/* Colori personalizzati per la timeline Optima Naturals *\/\r\n\r\n\/* Linea centrale gradiente *\/\r\n.twae-timeline::before {\r\n    background: linear-gradient(to bottom, #ff6b35, #f7b733, #4ecdc4, #95e1d3) !important;\r\n}\r\n\r\n\/* Colori specifici per ogni dot *\/\r\n#story-f972feb .twae-icondot {\r\n    background-color: #fff !important;\r\n    border-color: #ff6b35 !important;\r\n}\r\n\r\n#story-7f5f27c .twae-icondot {\r\n    background-color: #fff !important;\r\n    border-color: #ff8c42 !important;\r\n} \r\n\r\n#story-6726ec5 .twae-icondot {\r\n    background-color: #fff !important;\r\n    border-color: #CDBC57 !important;\r\n}\r\n\r\n#story-be7f579 .twae-icondot {\r\n    background-color: #fff !important;\r\n    border-color: #70C8A7 !important;\r\n}\r\n\r\n#story-35d97e9 .twae-icondot {\r\n    background-color: #fff !important;\r\n    border-color: #64D3C9 !important;\r\n}\r\n\r\n#story-d5ebe5c .twae-icondot {\r\n    background-color: #fff !important;\r\n    border-color: #8CDED1 !important;\r\n}\r\n\r\n#story-638d4f2 .twae-icondot {\r\n    background-color: #fff !important;\r\n    border-color: #846CAA !important;\r\n}\r\n\r\n\/* Colori per i titoli *\/\r\n#story-f972feb .twae-title {\r\n    color: #ff6b35 !important;\r\n}\r\n\r\n#story-7f5f27c .twae-title {\r\n    color: #ff8c42 !important;\r\n}\r\n\r\n#story-6726ec5 .twae-title {\r\n    color: #CDBC57 !important;\r\n}\r\n\r\n#story-be7f579 .twae-title {\r\n    color: #70C8A7 !important;\r\n}\r\n\r\n#story-35d97e9 .twae-title {\r\n    color: #64D3C9 !important;\r\n}\r\n\r\n#story-d5ebe5c .twae-title {\r\n    color: #8CDED1!important;\r\n}\r\n\r\n#story-638d4f2 .twae-title {\r\n    color: #846CAA !important;\r\n}\r\n\r\n\r\n\r\n#story-f972feb .twae-labels .twae-label-big {\r\n    color: #ff6b35 !important;\r\n}\r\n\r\n#story-7f5f27c .twae-labels .twae-label-big {\r\n    color: #ff8c42 !important;\r\n}\r\n\r\n#story-6726ec5 .twae-labels .twae-label-big {\r\n    color: #CDBC57 !important;\r\n}\r\n\r\n#story-be7f579 .twae-labels .twae-label-big {\r\n    color: #70C8A7 !important;\r\n}\r\n\r\n#story-35d97e9 .twae-labels .twae-label-big {\r\n    color: #64D3C9 !important;\r\n}\r\n\r\n#story-d5ebe5c .twae-labels .twae-label-big {\r\n    color: #8CDED1!important;\r\n}\r\n\r\n#story-638d4f2 .twae-labels .twae-label-big {\r\n    color: #846CAA !important;\r\n}\r\n\r\n\/* Colori per le frecce (opzionale) *\/\r\n#story-f972feb .twae-arrow {\r\n    border-right-color: #ff6b35 !important;\r\n}\r\n\r\n#story-7f5f27c .twae-arrow {\r\n    border-left-color: #ff8c42 !important;\r\n}\r\n\r\n#story-6726ec5 .twae-arrow {\r\n    border-right-color: #CDBC57 !important;\r\n}\r\n\r\n#story-be7f579 .twae-arrow {\r\n    border-left-color: #70C8A7 !important;\r\n}\r\n\r\n#story-35d97e9 .twae-arrow {\r\n    border-right-color: #64D3C9 !important;\r\n}\r\n\r\n#story-d5ebe5c .twae-arrow {\r\n    border-left-color: #8CDED1!important;\r\n}\r\n\r\n#story-638d4f2 .twae-arrow {\r\n    border-right-color: #846CAA !important;\r\n}\r\n\r\n\r\n.twae-vertical.twae-wrapper .twae-end {\r\n    background: #846CAA;\r\n}\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e64cec9 e-flex e-con-boxed e-con e-parent\" data-id=\"e64cec9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9188dbd elementor-widget elementor-widget-timeline-widget-addon\" data-id=\"9188dbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"timeline-widget-addon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- ========= Timeline Widget Addon For Elementor 1.6.24 ========= -->\n<div id=\"twae-wrapper-9188dbd\" class=\"twae-vertical twae-wrapper  twae-both-sided\">   \n    <div class=\"twae-start\"><\/div>    \n    <div id=\"twea-timeline-9188dbd\" class=\"twae-timeline\" ><!-- Start of Story Repeater Content --><div id=\"story-f972feb\" class=\"twae-story twae-repeater-item twae-story-right twae-story-no-icon\"><!-- Story Label --><div class=\"twae-labels\"><div class=\"twae-label-big\">2005<\/div><\/div><!-- Story Icon Dot --><div class=\"twae-icondot\"><\/div><!-- Story Arrow --><div class=\"twae-arrow\"><\/div><!-- Start of Story Content --><div class=\"twae-content\"><!-- Story Title --><div class=\"twae-title\">OPTIMA NATURALS<\/div><!-- Story Description --><div class=\"twae-description\"><p><span style=\"font-weight: 400\">Optima Naturals, a company specialising in the distribution of natural food supplements and cosmetics, is founded.<\/span><\/p>\n<\/div><\/div><\/div><!-- Start of Story Repeater Content --><div id=\"story-7f5f27c\" class=\"twae-story twae-repeater-item twae-story-left twae-story-no-icon\"><!-- Story Label --><div class=\"twae-labels\"><div class=\"twae-label-big\">2013<\/div><\/div><!-- Story Icon Dot --><div class=\"twae-icondot\"><\/div><!-- Story Arrow --><div class=\"twae-arrow\"><\/div><!-- Start of Story Content --><div class=\"twae-content\"><!-- Story Title --><div class=\"twae-title\">COLOURS OF LIFE by Optima Naturals<\/div><!-- Story Description --><div class=\"twae-description\"><p><span style=\"font-weight: 400\">After extensive experience in the food supplement sector, Optima Naturals launched the Colours of Life brand with the aim of offering high-quality natural food supplements designed to meet the needs of the most demanding consumers.<\/span><\/p>\n<p><span style=\"font-weight: 400\"><strong>Fun fact<\/strong>: <em>Did you know that the first dietary supplements we produced were Hair-Nails-Skin, Cyst Cranberry and Organic Magnesium Citrate?<\/em><\/span><\/p>\n<\/div><\/div><\/div><!-- Start of Story Repeater Content --><div id=\"story-6726ec5\" class=\"twae-story twae-repeater-item twae-story-right twae-story-no-icon\"><!-- Story Label --><div class=\"twae-labels\"><div class=\"twae-label-big\">2014<\/div><\/div><!-- Story Icon Dot --><div class=\"twae-icondot\"><\/div><!-- Story Arrow --><div class=\"twae-arrow\"><\/div><!-- Start of Story Content --><div class=\"twae-content\"><!-- Story Title --><div class=\"twae-title\">TO EACH HIS OWN! <\/div><!-- Story Description --><div class=\"twae-description\"><p><span style=\"font-weight: 400\">The Colours of Life range of dietary supplements is constantly expanding and includes over 40 formulations, designed to offer a complete line capable of meeting the different needs of consumers, with quality products accessible to all.<\/span><\/p>\n<\/div><\/div><\/div><!-- Start of Story Repeater Content --><div id=\"story-be7f579\" class=\"twae-story twae-repeater-item twae-story-left twae-story-no-icon\"><!-- Story Label --><div class=\"twae-labels\"><div class=\"twae-label-big\">2018<\/div><\/div><!-- Story Icon Dot --><div class=\"twae-icondot\"><\/div><!-- Story Arrow --><div class=\"twae-arrow\"><\/div><!-- Start of Story Content --><div class=\"twae-content\"><!-- Story Title --><div class=\"twae-title\">THE FIRST SKIN CARE PRODUCTS<\/div><!-- Story Description --><div class=\"twae-description\"><p><span style=\"font-weight: 400\">The range of food supplements expands with the introduction of the first skincare products: body creams formulated to respond to the specific needs of the skin.<\/span><\/p>\n<\/div><\/div><\/div><!-- Start of Story Repeater Content --><div id=\"story-35d97e9\" class=\"twae-story twae-repeater-item twae-story-right twae-story-no-icon\"><!-- Story Label --><div class=\"twae-labels\"><div class=\"twae-label-big\">2021<\/div><\/div><!-- Story Icon Dot --><div class=\"twae-icondot\"><\/div><!-- Story Arrow --><div class=\"twae-arrow\"><\/div><!-- Start of Story Content --><div class=\"twae-content\"><!-- Story Title --><div class=\"twae-title\">IN &amp; OUT CONCEPT<\/div><!-- Story Description --><div class=\"twae-description\"><p><span style=\"font-weight: 400\">The In &amp; Out concept is born: combining a supplement with a topical treatment to enhance effectiveness and act synergistically in and out. Body creams are complemented by face serums and solid cleansers, expanding the skin care offering.<\/span><\/p>\n<\/div><\/div><\/div><!-- Start of Story Repeater Content --><div id=\"story-d5ebe5c\" class=\"twae-story twae-repeater-item twae-story-left twae-story-no-icon\"><!-- Story Label --><div class=\"twae-labels\"><div class=\"twae-label-big\">2022<\/div><\/div><!-- Story Icon Dot --><div class=\"twae-icondot\"><\/div><!-- Story Arrow --><div class=\"twae-arrow\"><\/div><!-- Start of Story Content --><div class=\"twae-content\"><!-- Story Title --><div class=\"twae-title\">AIAB CERTIFICATION<\/div><!-- Story Description --><div class=\"twae-description\"><p><span style=\"font-weight: 400\">Our skincare products are AIAB certified, which guarantees the use of organic, controlled and high-quality ingredients.<\/span><\/p>\n<\/div><\/div><\/div><!-- Start of Story Repeater Content --><div id=\"story-638d4f2\" class=\"twae-story twae-repeater-item twae-story-right twae-story-no-icon\"><!-- Story Label --><div class=\"twae-labels\"><div class=\"twae-label-big\">2024<\/div><\/div><!-- Story Icon Dot --><div class=\"twae-icondot\"><\/div><!-- Story Arrow --><div class=\"twae-arrow\"><\/div><!-- Start of Story Content --><div class=\"twae-content\"><!-- Story Title --><div class=\"twae-title\">CONTINUOUSLY EVOLVING<\/div><!-- Story Description --><div class=\"twae-description\"><p><span style=\"font-weight: 400\">We develop innovative formulas, in line with market trends and the needs of responsible consumer. Each product is the result of scientific research and carefully selected natural ingredients.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n    <div class=\"twae-end\"><\/div>\n    <\/div><style type=\"text\/css\">@media (max-width: 1024px){ .twae-wrapper{--tw-ybx-size: 80px !important;}}@media (max-width: 767px){ .twae-wrapper{--tw-ybx-size: 80px !important}}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61e4d9c e-flex e-con-boxed e-con e-parent\" data-id=\"61e4d9c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fc5136 elementor-widget elementor-widget-text-editor\" data-id=\"7fc5136\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With our eyes focused on the future,\u00a0<\/span><span style=\"font-weight: 400;\">we continue to combine science and nature to offer increasingly effective solutions that are accessible to everyone.\u00a0<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#0F4F33\" class=\"elementor-element elementor-element-6d60263 elementor-widget elementor-widget-heading\" data-id=\"6d60263\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Colour Your Life, Naturally!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Our story 2005OPTIMA NATURALS Optima Naturals, a company specialising in the distribution of natural food supplements and cosmetics, is founded. 2013COLOURS OF LIFE by Optima Naturals After extensive experience in the food supplement sector, Optima Naturals launched the Colours of Life brand with the aim of offering high-quality natural food supplements designed to meet the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2927","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/coloursoflife.it\/en\/wp-json\/wp\/v2\/pages\/2927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coloursoflife.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/coloursoflife.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/coloursoflife.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/coloursoflife.it\/en\/wp-json\/wp\/v2\/comments?post=2927"}],"version-history":[{"count":2,"href":"https:\/\/coloursoflife.it\/en\/wp-json\/wp\/v2\/pages\/2927\/revisions"}],"predecessor-version":[{"id":2932,"href":"https:\/\/coloursoflife.it\/en\/wp-json\/wp\/v2\/pages\/2927\/revisions\/2932"}],"wp:attachment":[{"href":"https:\/\/coloursoflife.it\/en\/wp-json\/wp\/v2\/media?parent=2927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}